A prevalent problem many students have is using correct documentation. Check out my friend Dr. Diane Hamilton’s excellent compilation of APA 6th tips and usage rules. http://bit.ly/qYNHWn. In fact, her blog is full of great advice and wisdom for writers and students.
Researching Your Dissertation: Start With the Right Questions
1. Talk with your professors about areas of need or research gaps in your field. Your professor may have a topic he is hoping that a student will research. This is an ideal situation because of the aid and encouragement he will naturally give you along the way. If you can agree upon a topic early in your program, you will, of course, want to take as many courses as possible with that professor to address topics related to your dissertation.
2. Ask your professor to connect you to likeminded professors. Professors who think in likeminded ways, even if in another discipline, will help build your base of contacts and may serve on your dissertation committee later. They can also give you new models and paradigms for examining your work from a different perspective that will prove helpful.
3. Talk with fellow students about their projects. Find the scope and sequence of those dissertations being written in your field. Decide where you fit in to the conversation. Identify the student who is most likeminded or has a related topic and connect with him from the beginning of your work.
4. Start with questions. If you aren’t sure of your topic, or don’t have a professor who will help identify these gaps in the research, take note of the questions others are asking. Those questions will help you identify where the research gaps are and engage you in the conversation that exists in your field.
5. Don’t be afraid to ask your professor if you can focus an assignment toward your interests. For example, request to do a project in a different way in order to meet some of your research needs. Professors like for you to connect with the subject matter of their course and often will be impressed with your vision how to integrate a course into your work.
6. Compile a bibliography as you go. This will serve not only as a bibliography for your dissertation but also likely your resource list for comprehensive exams. Keep this research close at hand throughout your course work. This bibliography can be foundational for your literature review as well. Having the major books of your research reviewed ahead of time can take one of the biggest chunks of time out of your dissertation writing.
7. Have a clear vision moving forward. Go ahead and write your abstract or thesis statement so that it will not only guide your research and writing but also your course selection and thinking toward your dissertation.
8. Take advantage of opportunities to present your research at professional meetings. There is no greater way to get to know your work and bring focus to it than to teach or present to others. The comments and critique will most certainly prove helpful as you write and develop the direction your writing will take.
9. Work with each professor. This is the beginning and end of successful class work as well as dissertation writing. Good relationships make working together easier. This will benefit you not only as a student but also later when you are officially a peer!
— Dr. William, Edit911 Staff
Calling All Doctoral Candidates: Some Great Dissertation Writing Advice
Writing your dissertation? Been there, done that.
Feeling like you’re jumping through hoops of fire? Swimming in a shark tank? Or flying with eagles?
It can be great one day and horrible the next. Sometimes it’s gratifying and exhilarating. At other times, it’s humbling, frustrating, and discouraging.
That’s where we come in. We have a wealth of information, advice, and experience to share with you.
At edit911.com, we edit 50-75 doctoral dissertations every month. Our Blog & Advice pages are full of helpful articles about writing dissertations, as well as all other topics germane to the graduate student experience.
We’re continuously writing and publishing new articles. Very soon, we’ll be publishing a few white papers and books as well.
I’m also constantly surfing the net for good resources for our clients.
Today, I found a great site at UNC that’s devoted to dissertation advice, as well as many other subjects important to doctoral candidates: http://bit.ly/oxoHle. Check it out. I hope it helps you.
Finding Yourself: Speaking Your Truth Through Your Dissertation Research
I really didn’t have a topic for my dissertation as I finished my coursework. I knew that teaching was one of my strengths, but research was not. I had earned my teaching certification as an undergraduate. Then during seminary I found myself gravitating to topics relate to education, human development, and spiritual development, but I just wasn’t sure the direction I should go for my research.
Then it happened—fatherhood! When I found out that we were expecting I began that 9-month process of reading everything my hands could find related to parenting. My life started to take shape as a parent-to-be. Suddenly it clicked. I would research Christian parenting theories and how they impact faith and childhood development. This was perfect for me, bringing together my past studies and experience along with my current life situation. Becoming a parent was the thing that brought focus to my life and to my research.
In doing so I found my voice. I was living this search for the best parenting theory in my personal life and in my research. This topic was almost too personal at times, but it was definitely me, through and through. Life experience had led me to this place. But is this for everyone? If so, how can you express your voice and passion in finding the right topic for your dissertation?
Look at your experience. You will probably find yourself working in your areas of interest long before graduate school. Think of what interests you and turn your attention and studies in that direction. Your experience and interests are part of your passion, who you truly are, and hopefully can become part of your dissertation.
Consider your strengths and weaknesses. You do not want to work on a dissertation that requires skills you do not possess. You may find that you can do so for a small time, but this effort will wear on your passion as well as the rest of you. You can talk with your professors honestly about your strengths and weaknesses and trust their guidance.
Meet others with similar writing, work, and research. Place yourself in similar situations with those who are writing and researching projects that interest you. Ask yourself if you would you be happy examining that topic for months or years. That is the reality of what you will do, so do not pick a topic or scope that is so difficult that you cannot stand to work on it every day.
It’s OK to switch directions. If you are heading down the wrong path, it can be devastating. Putting work, time, and money into research that proves wrong for you and your project is frustrating. Taking stock of your research whether changing scope or completely changing plans is OK. You will not be the first to do it. Better to find your sweet spot early in the process than to do so later.
Find the happy medium between passion and obsession. Be able to distance yourself from your research and disassociate criticisms of your project from your personal feelings. Not being able to do so is setting you up for many difficulties along the way. A healthy passion means that your work inspires you to action and motivates you, but that you can step back and examine your work when needed. Inability to stop and step away from your work will interfere with daily life and should serve as a warning sign to gain perspective.
— Dr. William. Staff Editor
Think First, Write Later: Why Brainstorming Will Take Your Writing to the Next Level
I love to brainstorm … really! There is something about letting my mind run free, moving away from the task list to dream a little. There is a benefit to brainstorming that will add creativity and life to your writing. Whether you are brainstorming titles, plot points, character names, direction for your paper, resources to reference, or topics for your dissertation, brainstorming can generate ideas that will benefit your writing greatly. Consider these tactics for generating creative ideas.
1. The Opposite Game – Yes, try to think of the worst-case answers for what you are trying to generate. They can be stupid, crazy, off the wall, or just plain bad. But there is a funny thing about this approach. Starting with the wild and crazy ideas can lead to creative and innovative ideas that move you forward.
2. Rapid fire – Jot down everything that comes to mind as fast as you can. Or even better record ideas on your phone or other device that can record. Work on quantity and you can evaluate for quality later. Quantity often leads to quality in brainstorming. Just don’t give up too quickly. Some estimate that it takes 20 or so bad ideas before the really creative ones emerge.
3. Group Brainstorming – Ask a couple friends to help you brainstorm, whether they know your topic of writing or not. You will play off each other’s answers and generate better ideas. There is something about having numbers when brainstorming that helps build creative energy.
4. Change Your Environment – Go somewhere you never write or research and see what ideas bubble to the surface in a brand new setting. Take inspiration from people and places you don’t normally consider as inspirational for you writing.
5. Sleep Brainstorming – It works. I don’t know how, but it does! The students in our psychology class kept a dream journal – Freudian theory of course! Before that class I thought that I did not dream anymore. At least I never remembered dreaming. But with a notebook by my bed, and the intent to write down anything I could immediately upon waking, I had success. Oftentimes I woke continuing to think about items from the day. You might just awake to a great idea!
6. Draw It! – Try to pictorially communicate your message. See what new connections you make because of communicating through pictures. Picturing your argument in a different way will help you communicate it better.
7. Summary Statement – Summarize your writing in one word. Then give yourself five words. Then write a one-sentence thesis statement. See how this exercise focuses your thinking and takes it in different directions.
8. Reader List – Make a list of 25 adjectives or words that describe or name your reader. Then brainstorm with the reader in mind.
9. End Game – Pretend you are your reader and project what you want the reader to think or feel when reading your writing. Brainstorm how to get to the final state. Think of it as an action plan for your reader.
— Dr. William, www.edit911.com/staff
Authorship and Marketing
As a start-up entrepreneur, one of the many lessons I’ve learned in business is to start marketing your product as soon as possible, even before it is ready for customers. Marketing creates demand and you should start building awareness early.
When a few of my colleagues mentioned I should write a book, I had no idea what I would write about. I just knew it would be about start-up companies because that’s what I’ve done for years and the stories always seem to fascinate people over lunch. So instead of starting with the book, I started a blog and shortly afterwards, I started article marketing.
I wrote about a lot of different aspects of start-up companies, everything from product development to humor about employee antics to advertising. I watched what attracted readers, and there seemed to be three topics that were the most appealing to them – funding, marketing, and customer engagement.
Fourteen months later, I held my first book in my hands.
I knew marketing and promoting my book would not be easy and quick. I reached out to all sorts of people, investigated many different types of marketing approaches, and I have tried a few different ones. You’ll find authors who swear by one or two methods, but no two authors do the same.
Virtual Book Tours
These are online book promoters. They use their network of contacts to get you placement in blogs, in online magazines, and on blog talk radio shows. They may even do Facebook advertising and press releases too. Some are specific to different geographic locations across the globe. I engaged several of these services and I found each one to be quite good. Each one has their own set of contacts. You can exhaust their contacts within a couple of months and so I needed to use more than one. These services suit my personal schedule as they do all the leg work, and I just need to be available or provide the content.
Traditional Public Relations and Publicists
This is one of the more expensive options and many of these firms have gone to a la carte service model, so some part of their services is affordable. The trick is going to the right firm, one that deals in your subject matter. These firms have contacts into the mainstream media from news organizations to television to radio to magazine. In six months, my firm secured more than 25 placements and they focus on media engagements with large audiences.
Guest Blogging
I hired a guest blogging consultant, who recommended doing four guest posts per week. In his experience, this really builds an audience like nothing else. He recommended researching the blogoshere to find the appropriate blogs, spending 2 to 4 hours getting to know each blog and its audience, and then proposing a guest post. Finally, he suggested spending 8 to 10 hours writing each guest post. It didn’t take more than a minute to figure out that this would consume more than 40 hours per week of my time, and it just didn’t fit into my personal schedule.
Article Marketing
Next I met a highly successful Internet guru, who swore article marketing works to build an audience. This is how she built an audience of millions. I was already doing some articles, but not with structured intent. Steve Shaw, the founder of SubmitYourArticle, said it takes 6 months before you can see noticeable results from article marketing and recommends at least 8 articles per month for each article website that you use.
Email and Internet Marketing Campaigns
One of the techniques many authors swear by is joint venture marketing campaigns. The trick bestselling authors use is to concentrate all the promotion is a short time period such a one day and to build a group of authors that all cross-promote to each other’s fans. In brief, you contact bloggers, social influencers, website owners, newsletters providers, bestselling authors, and anyone with a substantial online presence and ask them to promote your book to their audience. These are your joint partners. They suggest gobbling together an email list of at least 500,000 people and a million person list is preferable. I tried this for about six weeks before I gave up, it was consuming all my time. I know authors who have done this method and it took them months to organize all the necessary joint partners. You can hire services to do this on your behalf, but as I found out, these services are specific to a particular genre and reader demographics.
Book Reviews and Book Contests
I have reached out to podcasters and other authors with complimentary books to review my book. I search Amazon, Barnes & Noble, and Lulu for possible authors to contact. iTunes is a great place to find podcast candidates. I have also paid for sponsored book reviews and entered independent book contests. I got the most traction from those that I contacted and secured their help for free. One day I may win one of those book contests, but the winners (at least in my non-fiction business category) tend to be serial authors from the smaller publishing houses.
Social Platforms
The Internet is full of advice about authors building social platforms. This includes a website, a blog, a Facebook page, a YouTube channel, Twitter and LinkedIn. There are services that will offer to build this platform for an author, but that’s the mechanics. The real work is in generating the content, interacting with the audience, and building your fan base – and I have not seen a service yet that will do this part. You may ask yourself why building a fan base is important. What I’ve learned is the media will check you out online before committing to having you appear in their publication or on their show. Even joint partners will search for you online.
For Facebook, I set aside a small monthly budget to advertise my fan page. On LinkedIn, I share links to my blog posts in groups that are related to me topic. This brings readers back to my website. For Twitter, I use the free version of socialoomph to queue up tips that I tweet to my followers. I also send out links to my blog posts to send readers back to my website.
Closing Remarks
My advice to authors is not to take on more than two marketing services or efforts at a time. I find I can’t handle too many requests. I may have to spend 20 to 60 hours setting up of a new marketing service. One week I had to write 15 guest posts and articles, and everyone wanted unique and different topics.
The lead time to just get into the line-up for many of these marketing services can be four months. The shortest lead time I’ve experienced was 8 weeks.
There are consultants and services for just about everything for authors. You need to pick and choose what you want to do and how much you want to spend. I’ve been quoted fees from $500 to $50,000. There are service firms who arrange for speaking engagements, virtual conference events, Facebook parties, and just about everything imaginable.
For me, it is a matter of how much time I can spend promoting my book. Yes, you can do-it-yourself, and on my own I’ve managed to land articles in such publications as Entrepreneur magazine. But my time is limited and I need others to help me promote my book.
About the Author
Cynthia Kocialski is the founder of three tech start-ups companies. Cynthia writes the popular Start-up Entrepreneurs’ Blog and has written the book, ““Startup From The Ground Up – Practical Insights for Entrepreneurs, How to Go from an Idea to New Business”.
Pitfalls to Avoid When Writing Your Dissertation
Dr. John Ke Says: Procrastination
I found that procrastination was probably the greatest pitfall in my efforts to complete my dissertation. All of my past projects had been created on strict deadlines of one sort or another. I could procrastinate for a while, but eventually the deadline would begin to approach, and I would be able to buckle down and push through the procrastination and writer’s block to finish whatever the assignment was.
I was always very good at finishing work when I had short, clear deadlines.
With my dissertation, for the first time, there was no clear deadline, just a massive project stretching out interminably before me, with no clear end date.
While some of my friends had hands-on advisors who kept on top of them and made sure they were making progress, my advisor generally assumed that his students would figure things out on their own.
At first, this was pretty hard for me to manage. I procrastinated endlessly, because there seemed to be no consequences to it; why work today when I could put it off until tomorrow with no consequences? Whole days, even weeks, would go by when I was theoretically working on my dissertation, but had, in fact, accomplished nothing of note.
I could be productive when I actually went to the archives to transcribe my primary source materials, but otherwise my project moved incredibly slowly.
Eventually, I realized that this vicious cycle of procrastination would have to end. I would have to set deadlines for myself, make sure to do at least several hours of real work every day, and keep a tight leash on my tendency to use internet surfing as a way to avoid writing.
I found that doing my work in a public location (I went to the school library, but I’m sure other places would work just as well) helped me remain focused. Being somewhere where other people could see me, and thus, perhaps, know whether I was actually working or goofing off, somehow kept me honest. It also helped to firmly distinguish “working time” from “leisure time.”
I could still watch TV or movies, or surf the internet, or hang out with friends. I just couldn’t do it in time I had set aside for working.
Once I got a handle on my procrastination, I was able to make an enormous amount of progress on my dissertation in a very short time.
Getting control of my habits and establishing better working habits was almost certainly the main key to my ability to finish the project and earn my PhD.
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Dr. William Says: The #1 pitfall is worrying over details that aren’t crucial to your research and writing.
• The things people worry about tend to make the perception of a problem grow much larger than the actual problem.
• Deal with issues that need to be dealt with by tackling areas of conflict, asking questions of your professors, and getting some help from reliable experts. For example, hundreds of grad students every year who know they have issues with proper grammar, sentence structure, and style errors run their dissertations by an editing service for this peace of mind.
• It is okay to bracket parts of your research to deal with later. You will want to save something for your follow up research.
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Dr. Dan Says: Put down the books.
Seriously. I’ve seen many PhD candidates fall into the habit of putting off the actual writing because there’s just one more book to read, one more study to follow through on, and then one’s view of the field will be complete and the dissertation will satisfy everyone.
This, though, can cause the writing of the dissertation to be continually put off, often because there’s a real hesitation at putting down the thoughts into words. You can always erase later, but get into the habit of writing a few pages a day.
Another suggestion regards the committee: be very careful for personality conflicts can make dissertation committees a nightmare.
• It may seem a bit mercenary, but remember “the path of least resistance” when forming the committee in your mind: you want to get the dissertation finished and receive your degree.
• Listen to the gossip: do faculty have an active dislike for each other?
• Do the relative research interests of the scholars complement each other or might they lead to philosophical conflicts?
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Dr. Rachel Says: Just Begin!
So, you’ve passed your qualifying exams and submitted a dissertation proposal. That proposal’s been accepted. Hurray! Now all you have to do is sit down and write a full-length book of original and exquisite scholarship. From scratch. No problem, right?
One of the biggest problems grad students face when they begin the dissertation-writing process is that they just don’t know how to begin. For most of the first few years of grad school, you’ve been writing short and intriguing papers (maybe 25 pages tops), and accomplishing intense but finite tasks, like MA exams. As a grad, you’re used to working really hard for short bursts of time. You’re also used to creating work according to limits and structures set up by other people, like time frames and due dates. Now, when you start the dissertation you’re suddenly all on your own, facing what seems like an enormous and insurmountable task.
Face it, a dissertation is a huge project, so huge that it can be almost paralyzing. It sounds overpowering. The idea of even starting a dissertation give you the worst case of writer’s block you’ve ever had. Yet it doesn’t have to be this way: here are some suggestions to combat the paralyzing element of a giant project.
First, don’t get overwhelmed by the big picture. If you keep worrying about how you’re going to finish, you’ll never be able to start. Stop thinking about the dissertation as a cohesive whole all the time. Sure, all the parts have to fit together and continue an overall argument. But when you’re working, you can’t keep deferring to the finished product. So, break the dissertation into small, doable chunks that you can tackle one at a time. These chunks could be chapters or even sections of chapters. Find the unit of writing you’re most comfortable with, and work around that. Before you know it, the writing will start piling up, and you’ll be making progress.
Second, make your own due dates for these writing chunks. The dissertation usually has a single, unknown due date. The project’s not done until it’s all done. Without setting up some due dates along the way, it’s easy to fall behind or stop writing all together. Find a way to hold yourself responsible for a writing schedule, whether it’s by giving yourself periodic due dates or telling your advisors when you plan to turn chapters in. Then, stick to your schedule. Think of your own self-assigned due dates as every bit as important as the paper deadlines or exam requirements you fulfilled a few years ago.
Finally, know when to stop working. There’s always going to be more research you could do, more revising you could push through, and more changes you could incorporate. If you work too hard for too long, though, you’ll burn out and you might not have enough energy to come back the next time. Pace yourself. Limit the amount of writing you do each day, or take short breaks between big sections. Let your mind rest sometimes so that you can tackle this big project, and tackle it well.
–by the Staff of Edit911, Inc. & Baldwin Book Publishing
Review of Launch
In his innovative new book Launch, Michael Stelzner offers business owners and marketers some counterintuitive advice: forego traditional marketing messages in favor of valuable—and free—content. In fact, if you’re looking for marketing how-to’s, you’re going to have to wait until the final chapter of the book. Stelzner, the founder of SocialMediaExaminer.com—the number-one small business blog according to Technorati—calls this concept the “elevation principle,” and he argues it’s the best way to reach people who have grown deaf to the overabundance of marketing messages bombarding them on a daily basis. Stelzner offers step-by-step instructions based on his real-world experiences, as well as examples and analogies from daily life.
As a mom and a marketing professional, one analogy that resonated with me was when Stelzner compared marketing to busy customers to trying to brush a child’s hair: “There are two ways to get their hair brushed. Yelling, ‘Get your behind over here, right now!’ is one option. The other is to walk alongside them, brushing as they go on their merry way.” This brought back memories of working in direct mail years ago, dealing with low response rates as ads with hard sells were disposed of as “junk mail.” Stelzner reveals there is a better way. By offering real information that people actually want, you build trust and bring people to you—instead of ending up in the wastebasket.
Insights like these fill the book, making the message easy to apply to any business venture. Today I’m working with authors, and I encourage them to create blogs, share content, and contribute useful information in online communities, without pushing their books. Because, as Stelzner says, “by giving genuine gifts to your base and experts—without expecting anything in return—you’ll draw people to you in droves… and some will become loyal customers for life.”
–by Meredith Hale, Marketing Manager for Baldwin Book Publishing
4 Crucial Tips in Writing Your Dissertation
DR. WILLIAM SAYS:
Cover as much ground as possible up front with your proposal.
• Build a detailed outline for every chapter.
• Get approval from your committee on sources you will review for your literature review.
• Talk through your hypotheses with your professors.
• Find out where to bracket the conversation so that your topic does not get too broad.
• Gain all institutional approvals needed for research studies.
• Don’t assume anything!
Lay the foundation correctly up front and your dissertation writing will go much more smoothly, with greater focus, and with an understanding of where the problem spots are.
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DR. GORDON SAYS:
Always cover your back: ensure that you can back up everything you say with documentary or experimental evidence, and ensure that your evidence supports your thesis and does not undermine it. You should also make sure that everything is properly documented, namely that every quotation is referenced, and that every citation in the text matches an entry in the Bibliography (this very rarely happens in practice). Look for possible alternative readings of what you write, and ensure you have answers to obvious objections to your positions. In short, be ready to answer almost any foreseeable challenge to your case.
Remember that your examiners will not have read all your sources or performed your experiments, so you will know your material better than they will. Your job is to lead them through the material and to show them how it supports your thesis. The more clearly and precisely you write, the less likely it is that they will misunderstand you.
Provided you can bring this off, and anticipate the major objections your examiners may raise, you should be well prepared for a successful defence of your dissertation.
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DR. DAN SAYS:
Recognize that the dissertation is there to get you your degree.
This is probably not the tip that your dissertation committee will want you to pay attention to. Very often dissertation advisors see dissertations as vanity projects or even as proxy research projects, so they try to push their grad students into directions of research that apply to their interests, not to the study.
This, by the way, is often the cause behind the Miltonic Satan vs. Death grudge match that advisory committees can degenerate into. Faculty can often sense how the dissertation begins to reflect one prof’s influence and this can cause others to react. Again, they may want to see you as their proxy, so keep a low profile.
While your research may be ground-breaking and change the future of Horace Walpole studies forevermore, causing all the other scholars to immediately close up their laptops and leave the field to you, it’s more likely that it won’t. And that’s fine.
In other words, accept that the dissertation is a small first step in your academic career. Mine it for articles later, find a small press looking for quality texts from up-and-coming scholars, or be content that it will be indexed and available for scholars coming after you.
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DR. CHRISTINE SAYS:
You may have heard the frequent refrain when opening a business: location, location, location. Just like your business wouldn’t exist in a void, neither does your dissertation. The #1 tip for writing a good dissertation is simple: audience, audience, audience. Audience is to writing what location is to commerce. How can you best reach the people you want to interest in your project?
The first thing NOT to do is assume the only people interested in your work are your department chair and dissertation committee. Such an assumption almost guarantees your dissertation will be dry, and more importantly, difficult to write. When you are able to imagine a curious and compassionate reader, who may not be the expert that you now are after years of graduate school, you can make writing decisions that will enhance your work.
Even within the constraints of the typical dissertation framework – introduction, literature review, study design, results, conclusions – your work can still be unique and compelling at the prose level. Think of yourself as someone teaching the material, which in many cases, you will be soon. How do you keep the students from nodding off? How do you keep your colleagues’ attention? The same things that interested you initially about the research will most likely interest your audience. What were they?
Audience consideration can solve many common writing issues. If you are consistently aware of your reader, you will not repeat information with no elaboration or contextualization because you will know the reader already has that information. If you consider your reader as someone who is not as knowledgeable as you are, you will take the time to explain concepts and provide illuminating examples. If you think of your project as a narrative that you are walking your reader through, you will be able ensure you keep her attention and organize your ideas in the most logical way possible.
–by the Staff of Edit911,Inc. & Baldwin Book Publishing
Launch: The Elevation Principle for Business & Life
Michael Stelzner’s new book Launch: How to Quickly Propel Your Business Beyond the Competition has fired me up and helped me launch a couple of my own new ventures.
How? Because Mike’s been there, done that.
Mike’s Got Street Cred
I always like to know who’s doing the work. If I’m building a new house, who’s my contractor? As a baseball fan, I love to check out the players’ stats. And I never miss a new U2 or Newsboys CD because I know they always do good work.
In the case of a book, I like to know something about the author.
Mainly, is he an authority in his field?
In 2007, Mike authored a white paper entitled Writing White Papers that landed him universal acclaim and assignments writing white papers and consulting for over 100 corporations. His work launched his career into the stratosphere.
Not one to rest on his laurels, in 2009 Mike launched Social Media Examiner, which in less than 5 months was declared the #1 small business blog in the world by Technorati.
I read SME faithfully because its articles and resources are always a big help to me and my businesses.
So Mike writing a book about launching is like Ted Williams writing about hitting, F.L. Wright writing about architecture, or Picasso about painting. Mike knows launching.
A Book of Principles
The principles in Launch will give you and your ventures more
- clarity and direction (what to do);
- efficiency (how to do it better);
- synergy (how the steps and ingredients can complement one another); and
- joy (how putting other people’s needs before your own ends up making everyone happier—both others and you yourself).
How can this claim be true and why is it essential to your success? Simple, really.
Being principled works—both in your business life and your personal life. Good, honest, generous, selfless principles make people successful and happy.
What a concept, right?
The Elevation Principle
Mike’s main marketing principle is counter-intuitive: don’t market and don’t sell. Instead, meet “the core desires of prospects and customers by helping them solve their basic problems at no cost.”
Talk about a principle.
His EP formula is Einsteinian elegant: GC + OP – MM = G. That is, great content + other people – marketing messages = growth.
Makes such beautiful sense.
- Write great stuff that people can use. Inform and teach them. Show them you know what you’re talking about. And give it to them for free.
- Get other people involved. Welcome them into your world, your sphere of knowledge. Help them. “If you lift people up, they’ll lift you up.”
- Don’t sell! Don’t be pushy! Shift your emphasis from “What can we sell you?” to “How can we help you?”
- That formula will result in growth. Not just for your business, but for you too—growth as a person of principles.
Consider Others Before Yourself
Mike never preaches in this book. Never stands on a soap box. That’s not his style, thankfully.
But the subtext, the really beautiful, inspiring, implied message is this: life’s really all about living for other people.
When you get yourself out of the center of the universe and realize that your main purpose—and most enriching and rewarding strategy— in life is to live for other people, those people benefit and so will you.
Because people usually reciprocate. Especially when they sense genuine good will coming from you.
Igniting the Elevation Principle
So how can this principle be activated and used to launch you and your business? Back to the EP:
- Help people solve their problems. Write how-to guides. Show them what you know. Show them you’re there for them.
- Don’t push, manipulate, or pressure people into buying what you’re selling.
- Give gifts—freely and without any expectation of getting one back. What gift can you give? Your knowledge. Your time. Your friendship and good counsel.
What’s the payoff for paying it forward? Business, likely. Possibly lots of business. Because people like to do business with people who are low key, caring, giving, and knowledgeable.
Your bottom line—and your life—will benefit from following this principle of putting others first.
Not many people are like that. So you’ll be different—as a business and a human being.
“Helping people ensures your business will stand out from the competition.”
Mike Stelzner introduces Launch from Michael A. Stelzner on Vimeo.
Sound Business Sense
Mike’s wisdom about putting people first would be enough reason to read Launch. But there’s plenty more great advice about many subjects. Such as these practical, action steps to take to launch your business and yourself:
- Crafting and measuring “SMART” goals
- Implementing specific social media marketing strategies
- Inspiring yourself by “looking outward”
- Finding role models
- Working with experts
- Attracting and engaging “firestarters”—people who can help launch you
The Primary & Nuclear Fuel: Great Content
The first part of the EP equation is GC (good content). Why does Mike place such great emphasis upon GC?
Because great content sells. Its persuasive. It explains what you know and shows what you can do. All at once.
And, as the great French poet Jean de La Fontaine said, “By the work one knows the workman.”
As a teacher of writing and literature for 38 years, I’ve read a lot of books, poems, articles, essays, dissertations—you name it. Mike’s work contains all the elements of good writing.
For just one example, his metaphoric motif (getting literary now!) of the launch and the rocket, its fuel and trajectory, are all poetically persuasive. Poetry persuades. Its rhyme, rhythm, figurative language, and compression unconsciously convince us. Mike’s a poet and he may not even know it!
Launch is a living demonstration of good content: it’s clear, crisp, fun and easy to read, and packed with rocket fuel to propel you.
All you have to do is ignite its principles and watch them rocket you up, up and away!
We Have Lift Off: Read Launch!
Once in a while the planets align perfectly: things are happening in your life that link up magically and wonderfully with outside forces or events.
That just happened for me. Launch just launched at the same time I’m launching a novel and a new startup business.
Could the timing have been any better for me? Nope.
And the timing is right for you, too. Because there’s no time like the present.
Launch is a winner: its solid gold principles and inspirational mission plan couldn’t make more sense or work any better.
So, Launch yourself now! Get on board and take your dreams for a ride straight to the stars!


